PERCEPTIONS AND
DATA INTEGRATIONS
Indeed; data is the new gold. However, we think of data like water. It is present everywhere, it is considered ordinary in our everyday life, while its properties are quite special.
In our data-based approaches, we focus on 3 areas:
Methodological developments and classic market research approaches – we measure and explain the ideal service, product and message and the distance between them, measured and realised, primarily through customer needs and feedback.
Integrated data sources and related developments – we believe in platforms and technologies that can integrate, track and visualise data from different sources.
Data visualisation solutions – data and analytics are the starting point, and what we have to say and how we present insights is the end point. We turn data into key messages, messages into scenarios, technical scenarios and then visualise the insights (in virtual or three-dimensional space).
PERCEPTIONS AND
DATA INTEGRATIONS
In our data-based approaches, we focus on 3 areas:
Methodological developments and classic market research approaches – we measure and explain the ideal service, product and message and the distance between them, measured and realised, primarily through customer needs and feedback.
Integrated data sources and related developments – we believe in platforms and technologies that can integrate, track and visualise data from different sources.
Data visualisation solutions – data and analytics are the starting point, and what we have to say and how we present insights is the end point. We turn data into key messages, messages into scenarios, technical scenarios and then visualise the insights (in virtual or three-dimensional space).
PERCEPTIONS AND
DATA INTEGRATIONS
In our data-based approaches, we focus on 3 areas:
Methodological developments and classic market research approaches – we measure and explain the ideal service, product and message and the distance between them, measured and realised, primarily through customer needs and feedback.
Integrated data sources and related developments – we believe in platforms and technologies that can integrate, track and visualise data from different sources.
Data visualisation solutions – data and analytics are the starting point, and what we have to say and how we present insights is the end point. We turn data into key messages, messages into scenarios, technical scenarios and then visualise the insights (in virtual or three-dimensional space).