PERCEPTIONS AND
DATA INTEGRATIONS

Indeed; data is the new gold. However, we think of data like water. It is present everywhere, it is considered ordinary in our everyday life, while its properties are quite special.

In our data-based approaches, we focus on 3 areas:

The ideal service – we measure and explain the ideal service provider, product and the ideal message, as well as the measured and realised gap between them through customer feedback.

Integrated data sources – we believe in platforms and technologies that can integrate and track data from different sources.

Sport as an industry – the real economic value of sport is realised through the consumption of sport in different ways, therefore we are focusing on the behaviours and attitudes of sports consumers.

PERCEPTIONS AND
DATA INTEGRATIONS

Indeed; data is the new gold. However, we think of data like water. It is present everywhere, it is considered ordinary in our everyday life, while its properties are quite special.

In our data-based approaches, we focus on 3 areas:

The ideal service – we measure and explain the ideal service provider, product and the ideal message, as well as the measured and realised gap between them through customer feedback.

Integrated data sources – we believe in platforms and technologies that can integrate and track data from different sources.

Sport as an industry – the real economic value of sport is realised through the consumption of sport in different ways, therefore we are focusing on the behaviours and attitudes of sports consumers.

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PERCEPTIONS AND
DATA INTEGRATIONS

Indeed; data is the new gold. However, we think of data like water. It is present everywhere, it is considered ordinary in our everyday life, while its properties are quite special.

In our data-based approaches, we focus on 3 areas:

The ideal service – we measure and explain the ideal service provider, product and the ideal message, as well as the measured and realised gap between them through customer feedback.

Integrated data sources – we believe in platforms and technologies that can integrate and track data from different sources.

Sport as an industry – the real economic value of sport is realised through the consumption of sport in different ways, therefore we are focusing on the behaviours and attitudes of sports consumers.